Choose your SEO company
After you have been dealing for some time
with SEO on your own, you discover that no matter how hard you try,
your site does not rank well or that your site ranks well but
optimizing it for search engines takes all your time and all your other
tasks lag behind. If this is the case with you, maybe it is better to
consider hiring a SEO company to do the work for you. Its true that
none of the companies can guarantee you ranking no. 1 in Google search
engines.
Get recommendation from friends, business partners, etc. Word of mouth is very important for the credibility of a company. For instance, we do not perform SEO services but despite that we constantly receive e-mails asking for SEO services.
Ask in forums. There are many reputable Web master forums, so if you can’t find somebody who can recommend you a SEO company right away, consider asking in Web master forums. However, beware that not all forum posters are honest people, so take their opinion (no matter if positive or negative) with a grain of salt. Forums are not such a reliable source of information as in-person contact.
Google the company name. If the company is a known fraudster, chances are that you will find a lot of information about it on the Web. However, lack of negative publicity does not mean automatically that the company is great, nor do some subjective negative opinions mean that the company is a scammer.
Ask for examples of sites they have optimized. Happy customers are the best form of promotion, so feel free to ask your potential SEO company about sites they have optimized and references from clients. If you get a rejection because of confidentiality reasons, this must ring a bell about the credibility of the SEO company - former customers are not supposed to be a secret.
Check the PR of their own site. If they can’t optimize their site well enough to get a good PR (over 4-5), they are not worth hiring.
Ask them what keywords their site ranks for. Similarly to the page rank factor, if they don’t rank well for the keywords of their choice, they are hardly as professional as they are pretending to be.
Where do they collect backlinks from? Backlinks are very, very important for SEO success but if they come from link farms and other similar sites, this can cause a lot of trouble. So, make sure the SEO firm collects links from reputable sites only.
High price does not guarantee high quality. If you are eager to pay more, this does not mean that you will get more. Just because a firm costs more DOES NOT make them better SEO’s. There are many reasons for high prices and high quality is only one of them. For instance, the company might work inefficiently and this is the reason for their ridiculously high costs, not the quality of their work
Real SEO Search Engine Traffic through RSS
When it comes to getting your website or pages into the first pages of the search engines, if you know how to use it, the power of RSS can be incredible.
RSS started becoming a major factor on the internet between two and three years ago, but as of yet, not many people have learned how take advantage of it for Search Engine Optimization (SEO). One of its major uses is to channel the power of RSS to generate backlinks - from VERY powerful Authority Websites.
If you have worked to get better rankings for your websites in the search engines, then you have probably started using Social Bookmarking websites, Video Directories, Article Websites, Free hosts and Free Blog Hosts such as Blogger and WordPress. If so, then you may have accounts with these sites.
But did you know that the majority of such sites have RSS Feeds associated with your free accounts?
Let’s stop and talk about RSS Aggregators for a moment. An RSS
Aggregator is a website that displays your web content in RSS Feeds
from your blogs and free sites - INCLUDING YOUR ACTIVE LINKS.
If you are careful not to abuse the capability, placing your RSS feeds
across these aggregators can provide you with some impressive rankings
in the search engines. Also the presence of these links will cause your
new sites to get indexed very quickly!
You may be thinking your pages have no page rank, no authority, and none of the other good stuff that takes so much time to build that results in a top search engine ranking. But with RSS, you can essentially piggyback your posts and the links they contain on the good search rankings of the RSS Aggregators, without needing anything intrinsic to your own ratings. This means, for example, when you create a post on one of your blogs, free sites, or video sites, it can very quickly rank very well in the search engines as long as is also available via RSS on an RSS Aggregator. Surfers find your content via the RSS Aggregator that ranks high in the search engines, rather than your sites needing to rank high inherently by themselves! And, most remarkably, when you use RSS for your pages containing your links, “nofollow” are NOT PRESENT to keep search engines from crawling your linked pages!
This fact massively increases your content exposure in the search engines. In fact, using software products that help automate the posting process, you can take a feed from a brand new blog, along with some relevant tags, and get it indexed in Google in mere hours!
It is very worth your while to learn more about using RSS to improve your search engine rankings. Best of all, it’s a technique than can cost little to nothing!
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