IDEA

One of the appropriate forms to begin a business in Internet is the planning and election of profecionales services of lodging and design of Web sites, nevertheless nowadays is way of one same one to make its pininos, first with gratuitous service of lodging and tutorial to mount our page, sometimes is not nescesario to as much know of programming and computer science, when there are services that of EXCELLENT form satisfy your espectativas you to webmaster.

Next it will show a connection to you that makes reference to everything, this in English but you can translate the complete page to the Spanish without no problem entering the following connection: http://es.babelfish.yahoo.com/

 

It increases to the traffic towards your Web site

(How To attract Visits without squandering your money and your time)

The traffic that receives your Web site directly will be related to the income that you generate. Nevertheless, the first concept that there is to make clear is that not only it is amount of visits, but also is important the quality of these.

Therefore the objective is to secure to visits interested in the product or service that we offer.

Don't mention it serves to attract a great number of “deceived” visits by some reclamation that not correspode and so we offer. No of them will buy nothing in your Web.

Next we will review the marketing techniques that basically will make you lose time and money:

1. ANNOUNCEMENTS BY MEANS OF BANNERS (PAGADOS)

Surprised? The Banner is in favor of grounds, and it does not have dot of which it is going to improve.

• The percentage of “click-through” (number of times that becomes click in banner by every one hundred times that are in a page Web to us) has descended from the 5-10% which they had when they began the 0,3% that they offer nowadays.

• In a site of the great ones to show 1000 times your to banner can costarte of 15 to 25€.

• We suppose that you spend 20€ in 1000 impressions: according to the yield that it gives to banner nowadays you would secure 3 visits, this is to pay 6.67€ by each visit to your page.

• Later it would be necessary to consider the percentage of sales by visit of your page: a profit is everything to secure 5 sales by each 100 visits.

• Ordering these numbers we would see that: for a sale you need 20 visits, and to receive those 20 visits you would need to pay to 7000 impressions, that is to say 140€.

• You can realise the calculations from one more a more optimistic perspective, but you will see that the results never are for throwing rockets.

• The reasons of the death of banner are clear:

1. People no longer are receptive against banner, she does not attract to us, and in addition there is a negative feeling towards him. In the television we have to do the announcements, but this is Internet, many people even install programs to avoid that they appear to them banners in his screens.



2. The finders are developing to other effective strategies much more, as the “payment by Click” donates your page is placed in a good position in the ranking, and payments a small amount by each click towards her.

The conclusion that we can remove as far as the announcement through banners is that there are other more effective options in those than to spend your money.

Nevertheless banner has an undeniable advertising power: thousands of impressions must leave some track, and your mark will leave beneficiary since more well-known and it will better be valued thanks to the campaign of banners.

Probably you could not pay a campaign on a large scale, but banners is a very simple formula to be able to plague the Network with your: it creates a program of affiliates and it provides banners to promote your products. If good it beams you will have hundreds of pages with publicity of your mark and your products.

 

2. PROGRAMS OF BANNERS INTERCHANGE:

• If you place to banner of another Web site in you page: you know to which you expose yourself? It is very probable that the consumer does click in that banner and leaves your site before arriving at your page of orders. That person had arrived spear moved here by an interest in your page but she has been with which she stops has major priority.

• On the other hand normally you must write underneath that banner; “interchange of links”, which little gives a serious image of your business.

3. EMAIL MARKETING:

• By very tempting that is, you never make Spam.

• It does not work, and the worse thing is than you will not come out unemployed well. Unless a person gives her permission you to contact it (for example filling in a form in your page Web) you do not do it!

• Also lists of individuals can be bought that have specifically requested the type of communication that you can offer. This is acceptable ethically.

But… these people give their name voluntarily to these companies to receive some compensation for that reason. Whatever of them you think that really they are interested in receiving your information?

 

4. LISTS OF MAIL, GROUPS OF THE NEWS, FORUMS:

• Here it happens a double problem:

• If the groups or forums are not moderate all bond. By all means you will be able to write your message promoting your site. But all the others also, are saturated means. Nobody quick interest to the messages, each goes to his. Not to mention the amount of Spam with which you will be in your mailbox.

• If the groups are serious they will have strict norms on the content of the messages. It publishes something that “smells” of commercial and… you are outside.

• It will take long time to you to establish a relation of confidence with these groups, finally to obtain a normally very low level of answer.

• In summary: You do not use it like marketing strategy unless your product fits incredibly well with a certain group. For the majority of the businesses it turns out to be a loss of time.

5. SERVICES OF CLASSIFIED ANNOUNCEMENTS:

• Lately they have arisen thousand from sites dedicated to the classified announcements.

• These sites let to you place your announcement free, and in return your you will receive all the Spam of the site.

• In their great majority that visits these sites make to publish their own messages, nobody has interest in those of the others.

• Other aspects of the classified ones:

1. They are valid in the traditional sense of these announcements: equipment to buy a car of second hand, but do not stop to sell software.
2. They are plagued of those MILLIONAIRE ridiculous situations “HAZTE IN 7 DAYS” which does not benefit much to your image.
3. Prepárate to receive piles of Spam every day. Aaargh!
4. You will receive very few serious answers. I never watch these announcements, and you?

 

6. TO BUY ANNOUNCEMENTS IN THE FINDERS:

• Some finders and directories sell text announcements.

They are those that appear in the list of results for a certain search. For that reason they must be bound to key words.

• Beat the internauts on these announcements? No.

• MSN Search left this practice because it was not giving any result.

• Google is experimenting with a similar procedure: the “AdWords Advertisig Program”. If it contracts (also by key words) you have a picture of text to the right of the results of each search that agrees with that key word.

• For the majority of they have used which it the results have been dissapointing.

 

Well, these have been the techniques that generally are not very recommendable. They continue leaving new techniques, but no is really effective. To put another example:

AutoHits seems a very shining idea: You commit yourself to see the pages of others while others see yours, whatever more pages you see you, more times will see yours.

To somebody very livened up it happens oneself to him to think that he can have his computer all night running pages, while to duer to me, and generating traffic towards its site.

The problem is that their pages surely will be appearing in the computer of livened up other that thought first just like.

Conclusion: Nobody purchase while to duer to me.

 

THEN… WHAT IS WHAT WORKS?

By importance order:

• To appear in the first positions of the finders and directories.

Stated by all the studies it exceeds how it is acceded to the sites: the finders and directories occupy the first position.

• Links of other pages towards your site. It is the second way by which a user accedes to a page Web. Nevertheless already we have seen that the interchange of links is not so effective in the majority of the situations in which a competition by the market occurs.

• Written press. The most effective method “offline”.

• Viral Marketing. When you sell products of expensive quality and you treat your clients well this is what it happens: A consumer says it to two friendly, each one of as will be said it to other two friendly… etc, etc.

There are some other methods that can be used, but these are most important.

Unfortunately how to reach the first positions in the ranking of the finders it is not possible to be explained here by the extensive thing of the subject. To comment some majorities would not serve as much, since the subject becomes complex in many from its phases.

To date of today, without a doubt the best work exceeds how to obtain to massive traffic towards your Web Alvaro Mendoza has created it: One is a called VIDEO-CURSO

“Strategies of Generation of Traffic Revealed! ”

In this recent work, Alvaro discovers how to cause that massive traffic is in addition CONSTANT, and PRODUCTIVE, that is to say, to transform the traffic into benefits, a step that not always is known to give correctly, and that is key for any business or emprendimiento: TO OBTAIN LOYAL AND REITERATIVE BUYERS.

A look throws to this short video about the 3 Great forms to generate traffic described towards any Web site.